Professor Richey presented on the importance of Brand valuation in light of new international standards which not only require an economic justification in calculating brand value but also a legal analysis and the introduction of behavioural economics. Filling her talk with real world examples from major corporations such as CocaCola, Professor Richey brought her subject to life and there followed a highly animated discussion among the participants about the new approaches needed to capture brand loyalty from the Facebook generation.
Professor Richey joined the Trademark Trial and Appeal Board as Deputy Chief Administrative Trademark Judge from the University of New Hampshire School of Law, where she served as a professor and Associate Dean. Prior to her 18-year tenure as an IP professor and law school administrator, Ms. Richey spent 13 years in Los Angeles engaged in the private practice of intellectual property law, with a concentration on trademark matters and litigation and is now an emeritus Professor at the School. While at UNH, Ms. Richey maintained her connection to private practice by consulting with a New Hampshire firm on IP and Internet issues. In addition to her academic and private practice experience, Ms. Richey served as a staff law clerk for the U.S. Court of Appeals for the Fourth Circuit.Professor Richey has been a frequent speaker on IP issues and has authored a very large number of law review articles and other papers. She has served as a member of the Editorial Board of the Trademark Reporter, as chair of the INTA Panel of Neutrals, and as a member of INTA’s Academic Committee. Since 2008, after nomination by the U.S. State Department, Ms. Richey has served as the U.S. representative to the Confidentiality Commission of the Conference of the States Parties for the Organisation for the Prevention of Chemical Weapons.