Project Name: Radius Implementation for GPS
What is the project about?
As part of its strategy, the University of Limerick aims to increase the number of postgraduate, professional studies and international students in its student numbers. The importance of engaging with and maintaining relationships with prospective students, international agents/partners and industry contacts is key to the conversion of applicants into students.
To support this strategy, ITD, working with the Graduate Processional Studies and UL Global departments, have recently commenced a project to deploy the Radius CRM for select areas of the graduate admissions process. A CRM (Customer Relationship Management) System is a technology product, used by companies to help manage interactions with current and potential customers. Radius is a leading cloud based CRM System, which is used by Universities throughout the world to develop a communications and engagement strategy with prospective students.
This project involves deploying the Radius CRM to manage select engagements and campaigns between the University of Limerick and applicants to Taught Postgraduate Programmes, Taught Professional Development Programmes and Non-EU applicants to Undergraduate Fulltime Programmes.
What does it mean for you?
This project will provide a technology tool to help the Graduate Professional Studies (GPS) and UL Global (ULG) teams to develop a communications and engagement strategy with prospective students, from the application stage through to student registration. Applicants will receive an enhanced experience from their interactions with the University of Limerick.
The project is currently in the Planning Phase. The project scope is agreed and detailed requirements are currently being defined.
The project is in the Plan Phase, status Green.
The following is a summary of the key project activities and their status.